GeorgePeppardplaysahard-drivenindustrialistmorethanalittlereminiscentofHowardHughes. Whilehebuildsairplanes,directsmoviesandbreakshearts,hisfriendsandloverstrytoreachhishumanside,andfindthatit'sanuphillbattle. Thefilm'stitleisametaphorforself-promotingtycoonswhoperformquickfinancialtakeovers,imposedictatorialcontrolsforsho..
